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SOFTWARE DEVELOPMENT SERVICES

Custom CRMs, Field-Ops Platforms, and Client Portals —
Built Once, Owned Forever.

Replace stacked SaaS subscriptions with software your team actually wants to use. Fixed-price builds, source code yours on day one, and a team that's been shipping production apps since 2011.

No per-seat fees You own the code Your data, your servers
🎯 FREE 4-MINUTE ASSESSMENT

Not sure what to build first?

Answer 15 quick questions and get your top 3 custom builds ranked by ROI — plus a live preview of your #1 and a 90-day roadmap.

Start the Assessment →
✓ ~4 minutes✓ No credit card✓ Instant results
WHAT YOU'LL GET — FREE
Your readiness score vs. others in your industry
Your top 3 custom builds, ranked by ROI
A live dashboard preview of your #1 build
Cost-of-waiting math + a 90-day roadmap
INDUSTRIES WE'VE BUILT FOR
HVAC & PlumbingFoundation RepairLandscapingReal EstateMarketing AgenciesConferences & EventsProperty ManagementHealthcareLegal ServicesConstructionAuto ServicesInsurance
THE REAL COST OF "AFFORDABLE" SAAS

Your SaaS bill is a subscription to someone else's roadmap

$50/seat/month sounds cheap — until you have 25 people and you're paying $15,000/year for software you don't own and can't customize.

TYPICAL SAAS
Per-seat pricing that scales with your team
Vendor controls your data and uptime
Features locked behind higher tiers
Generic workflows that don't match yours
Price hikes every year, no negotiation
Feature requests go into a black hole
CUSTOM-BUILT BY SALTERRA
One price — unlimited users, forever
Your data lives on your infrastructure
Every feature built for your needs
Workflows match exactly how you operate
No recurring license — you own the code
New features in days, not quarters

The math is simple: Most SaaS tools cost $10k-$30k/year in subscriptions. A custom app pays for itself — and you never get a renewal invoice.

3-YEAR COST COMPARISON

What a 25-Person Team Actually Pays

Year 1
Year 2
Year 3
3-Year Total
HubSpot CRM Pro
$18,000
$19,800
$21,780
$59,580
ServiceTitan / Field SaaS
$24,000
$26,400
$29,040
$79,440
Project Mgmt + Billing SaaS
$9,600
$10,560
$11,616
$31,776
Integrations + Add-ons
$6,000
$6,600
$7,260
$19,860
SAAS TOTAL
$57,600
$63,360
$69,696
$190,656
SALTERRA CUSTOM BUILD
$45-75k
$3.6k*
$3.6k*
$52-82k
* Optional maintenance retainer. Cancel any time. You own the code regardless.
Net 3-year savings: $108k–$138k
SOFTWARE THAT WORKS LIKE YOU DO

We Don't Build Software.
We Replace SaaS Subscriptions.

Every app below is a real, working product we built. Click to explore them live — then imagine one built around your workflow.

C
CRMs & Sales Tools

Pipeline management, contact tracking, deal coaching, and reporting dashboards that replace HubSpot and Salesforce — without the per-seat tax.

Replaces $15k-$50k/yr in CRM licenses
See CRM Demo Live demo
F
Field Operations Software

Job scheduling, crew dispatch, invoicing, time tracking, and materials management built for how your crews actually work in the field.

Manage jobs, crews, and billing in one app
See Contractor Demo Live demo
A
Agency & Client Portals

Retainer tracking, deliverable workflows, time logging, and client reporting — everything an agency needs to run profitably.

Track retainers, time, and deliverables
See Agency Demo Live demo
I
API & System Integrations

Connect QuickBooks, Stripe, Google Workspace, Zapier, and your existing tools into a single workflow. No more copy-pasting between apps.

Eliminate manual data entry between tools
See Integration Demo Live demo
M
Mobile-First Dashboards

Your team works from the truck, the jobsite, and the coffee shop. Every app we build works beautifully on phones and tablets.

Works everywhere your team does
See Mobile Demo Live demo
R
Rapid Prototyping

See a working version of your idea in 2-4 weeks. Test with real users before committing to a full build. No wasted budget.

From idea to working prototype in weeks
See Prototype Demo Live demo
Don't see your use case?

These are just examples. We build custom software for any business process — inventory, scheduling, compliance, reporting, you name it.

FROM HANDSHAKE TO HANDOFF

You're Involved at Every Step.
No Surprises.

Most dev shops disappear after the contract is signed. We build with you, not for you.

Week 1
Discovery Call

We sit down (in person or on Zoom) and learn how your business actually runs. Not a sales pitch — a working session.

What we deliver
Workflow map of your current process
Pain point analysis
Scope document with clear boundaries
A clear proposal with fixed pricing — no surprises
01
Weeks 2-3
Design & Prototype

We design interactive wireframes you can click through. You see every screen before we write a line of code.

What we deliver
Clickable prototype of your full app
Mobile and desktop layouts
Feedback round — we revise until you love it
A visual preview of exactly what you're getting
02
Weeks 3-10
Build & Demo Weekly

We build in weekly sprints. Every Friday you get a live demo of what's new. You give feedback, we adjust. No waiting months to see progress.

What we deliver
Weekly live demos on a staging site
Real-time progress tracking
Direct Slack/email access to your dev team
Full visibility — you see working software every week
03
Final Week
Launch & Own It

We deploy to your infrastructure, train your team, and hand over everything. Full source code, full documentation, full control.

What we deliver
Deployed app on your servers
Source code in your Git repository
Team training session + video walkthrough
30-day warranty for bug fixes
Software you own outright — no recurring license
04
Average timeline: 6-10 weeks

From discovery call to live software your team is using. Rapid prototypes can ship in as little as 2 weeks.

ENGINEERING YOU CAN TRUST

Serious Engineering Under the Hood

We build with the same tools and discipline as teams shipping software at scale. Your 20-person company gets that same quality.

UI
Responsive Interfaces

Fast, clean interfaces that work on desktop, tablet, and phone. Your team uses it from the office or the field.

S
Security Built In

Role-based access, encrypted logins, audit trails. Not an afterthought — it's part of the foundation.

DB
Solid Data Layer

Properly structured databases with indexing, migrations, and backup strategies. Your data stays safe and searchable.

API
Connects to Your Tools

REST APIs that plug into QuickBooks, Stripe, Google, Zapier — whatever your team already uses.

R
Reports & Dashboards

Charts, KPIs, and exports included from the start. You shouldn't have to pay extra to see your own numbers.

H
Hosted Your Way

Runs on your servers, your cloud, or ours. You're not locked into anyone's platform.

Full test coverage Version-controlled codebase CI/CD deployment pipelines Documentation included
OUR STACK
TypeScriptReactNode.jsPostgreSQLExpressReact NativeTailwindStripeTwilioAWSVercelDockerGitHub ActionsOpenAI
14+
Years in business
Since 2011
200+
Projects shipped
Custom builds
99.9%
Uptime SLA
On managed apps
100%
Code ownership
Always yours
FLEXIBLE ENGAGEMENT MODELS

How We Work With You

No surprise invoices. No hidden fees. Pick the engagement model that fits your business and budget.

Most popular
FP
Fixed Project
One-time build, you own it
Typical range
$25k – $120k
Defined scope with clear milestones
Fixed price agreed upfront
Full source code delivered to you
Includes deployment & training
30-day warranty after launch

Best for: New apps, rebuilds, and well-defined projects

Best value
MR
Monthly Retainer
Ongoing development & support
Starting at
$3,500 / mo
Dedicated development hours each month
Priority bug fixes & security updates
New features & enhancements
Monthly progress reports
Cancel anytime — no lock-in

Best for: Growing apps that need continuous improvement

Fastest start
RP
Rapid Prototype
Validate your idea fast
Flat rate
$8k – $18k
Working prototype in 2-4 weeks
Test with real users before committing
Full-stack, not just mockups
Converts to full project if you proceed
Minimal upfront investment

Best for: New ideas, investor demos, and proof of concepts

OUR PROMISE TO YOU

Four Guarantees, Written Into Every Contract

Buying custom software is a big decision. Here's how we take the risk off your shoulders.

🔒
Fixed-Price Phase 1

Your first milestone is locked at a fixed price before a single line of code is written. No scope-creep invoices.

📦
Source Code on Day One

Your repository is yours from kickoff. If you ever want to take it elsewhere, you can — no permission needed.

🛟
30-Day Post-Launch Support

Every fixed project includes 30 days of bug fixes and small adjustments after go-live, included in the price.

⏱️
On-Time Launch Credit

If we miss the agreed launch date by more than 30 days for reasons within our control, you get a 10% credit back.

REAL RESULTS FROM REAL BUSINESSES

They Stopped Paying for Software
That Didn't Fit.

"We were spending $2,400/month on three different SaaS tools that didn't talk to each other. Salterra built us one app that replaced all three — and we own it outright. No more per-seat fees, no more workarounds."

MR
Marcus Rivera
CEO · Construction
22 employees · Phoenix, AZ
SaaS costs eliminated
$2,400/mo
$0/mo
Tools replaced
3 apps
1 custom app
First-year savings
$28,800
Time to build
8 weeks
Agency OS

"Salterra built our agency management platform in 8 weeks. Our utilization rate went from 55% to 78% within the first quarter. We finally know where our time goes."

55% → 78%
Utilization rate
SC
Sarah Chen
Managing Director · Creative Agency
Creative Agency · 14 employees
CRM v2

"The CRM they built pays for itself. Our sales cycle dropped by 3 weeks because the pipeline visibility changed how we prioritize deals. Our reps actually like using it."

3 weeks
Faster close rate
DO
David Okafor
VP Sales · B2B Services
B2B Sales · 30 employees
FROM OUR PORTFOLIO

Case Studies

Real projects we've delivered. Real problems we've solved. Click through for the full story.

COMMERCIAL HVAC
·Southwest U.S.
From Spreadsheets and Whiteboards to a Unified Operations Platform

A 12-person commercial HVAC contractor was running their entire business on spreadsheets, whiteboards, and phone calls. We built them a purpose-built CRM and operations platform that replaced it all — and they own every line of code.

6 weeks
Timeline
$0/mo in SaaS fees
Result
Read Full Case Study
FOUNDATION REPAIR
·Southwest U.S.
A Foundation Repair Business Gets Its Own Field Manager — Built in 3 Weeks

A foundation repair company was running on spreadsheets, phone calls, and paper. We built a full-stack, role-based field management platform covering jobs, estimates, scheduling, inventory, and crew management — with 6 distinct user roles and 100+ API endpoints.

3 weeks
Timeline
42 database tables, 100+ endpoints
Result
Read Full Case Study
LANDSCAPING & LAWN CARE
·Southeast U.S.
A 20+ Module Operations Platform That Runs an Entire Landscaping Business

A full-service landscaping company was managing clients, schedules, invoices, compliance records, and field crews across spreadsheets, paper work orders, and disconnected tools. We built a unified operations platform with 20+ modules, 70+ API endpoints, and a separate customer portal — all interconnected.

Iterative build
Timeline
70+ endpoints, 20+ modules
Result
Read Full Case Study
EVENTS & CONFERENCES
·Southwest U.S.
A Full-Featured Conference Companion App — Built as a PWA, Not a Native App

A multi-day industry conference needed more than a printed program. We built an installable progressive web app covering scheduling, real-time chat, speaker directories, sponsor management, networking, venue maps, and a 10-tab admin console — with offline mode for venue dead zones.

197 commits
Timeline
25 tables, 80+ endpoints
Result
Read Full Case Study
S
Ready to see what custom looks like for your business?
Free 30-minute discovery call — no pitch deck, just problem-solving.

See It in Action

These are fully functional applications we built to demonstrate our capabilities. Log in and explore.

Demo credentials: Each app uses its own login — click a card below
CRM
CRM v2
Sales & Pipeline
Full-featured CRM with contact management, Kanban pipeline, deal coaching, audit trail, and reporting dashboards.
Built for sales-driven teams
→ Try Demo● No login required
CO
Contractor Ops
Field Service Management
End-to-end field ops with job tracking, calendar dispatch, estimate builder, invoicing, time logging, and crew management.
Built for 5+ person field crews
→ Try Demo● No login required
AO
Agency OS
Client Retainer Management
Agency workflow hub with client portfolios, deliverable tracking, live time tracking, campaign management, and billing.
Built for retainer-based agencies
→ Try Demo● No login required
PM
Property Portal
Property Management
Multi-property portfolio with tenant lifecycle, lease tracking, maintenance work orders, and rent-roll analytics — all in one operator dashboard.
Built for property managers & landlords
→ Try Demo● No login required
S
Imagine one of these built around your workflow.
Every app above started as a 30-minute conversation. Yours can too.
VETERAN-OWNED · FAMILY-RUN · TEMPE, AZ

The Salterra Difference

We're not a faceless dev shop. Salterra is a family-owned digital agency founded in 2011 by Terry and Elisabeth Samuels. When you work with us, you work with the people who built the company.

TS
Terry Samuels
Co-Founder · Strategy & Technical SEO

US Navy veteran with decades of experience in software and engineering. Terry leads Salterra's technical strategy, SEO systems, and software architecture. He's also the founder of SEO Spring Training and SEO University, where he teaches digital marketing to agencies and business owners nationwide.

SEO SpeakerTechnical StrategySoftware ArchitectureNavy Veteran
inConnect on LinkedIn
ES
Elisabeth Samuels
Co-Founder · Design & Development

Elisabeth leads Salterra's design and development division, managing the team of project managers, designers, and full-stack developers who bring every project to life. From responsive web design to custom software, her team ensures every detail is right.

Web DesignFull-Stack DevelopmentProject ManagementUX/UI
inConnect on LinkedIn
Since 2011
In Business
14+ Years
Digital Marketing
Family-Run
Team of 10+
Tempe, AZ
Headquarters
WHY CLIENTS TRUST US
01
You Own Everything
Full source code, full documentation, full control. Deploy on your servers. No vendor lock-in — ever.
02
Zero Per-Seat Costs
Add 5 users or 500. The software is yours — no license fees, no per-seat pricing, no renewal invoices.
03
Your Data Stays Yours
Your business data lives on your infrastructure. Not in someone else's cloud. Full backup control, full privacy.
04
Built to Evolve
Need a new feature? We add it. Need to integrate with a new tool? Done. Your software grows with your business.
SECURITY · COMPLIANCE · OPERATIONAL TRUST

Built to the Standards Your IT & Legal Teams Will Approve

Every Salterra build follows the same security baseline used in regulated environments — so your CISO, MSP, or auditor doesn't have to draft a sign-off exception.

🔐
Encryption Everywhere
TLS 1.2+ in transit. Encrypted-at-rest databases. Bcrypt password hashing. Never plaintext, never reused secrets.
👥
Role-Based Access Control
Granular permissions per role. Admin vs. team vs. field crew. Principle of least privilege enforced at the API layer.
📋
Full Audit Logging
Every create, update, delete recorded with user + timestamp. Tamper-evident logs your compliance officer can export.
💾
Backups You Control
Daily encrypted backups. Restore-tested. Stored on infrastructure you own — not locked behind a vendor portal.
🛡
Hardened by Default
Rate-limiting, CSRF protection, parameterized queries, secure session cookies, dependency scanning on every release.
📑
GDPR & CCPA Ready
Data export, data deletion, and consent tracking primitives built in. Privacy controls are a feature, not a bolt-on.
OPERATIONAL ALIGNMENT:SOC 2 PracticesOWASP Top 10NIST CSFHIPAA-Ready PatternsPCI-AwareWCAG 2.1 AA

We engineer to these frameworks. Formal certification is available as a scoped engagement when your industry requires it.

SEE THE MATH FOR YOURSELF

What Are You Really Paying
for Software You Don't Own?

SaaS Cost Calculator

Add the SaaS tools you're paying for. We'll show you what that money looks like over time.

Common Questions
RESULTS, IN OUR CLIENTS' WORDS

Outcomes That Pay for the Build

Real owners. Real numbers. Each headline below is a measured outcome from a Salterra project — quotes used with permission.

Saved $42k/yr in CRM costs
Paid back the full build in 11 months

"I was skeptical that custom software could be cheaper than HubSpot. Three years in, we've saved more than the entire build cost — and we own everything. No more renewal anxiety."

KS
Kevin S.
VP of Sales · Mechanical contractor · 25 employees
Cut job-dispatch time by 68%
From 90 min/day to under 30 min

"Most agencies disappear after the contract is signed. Salterra still answers my emails three years later. They feel like part of our team, not a vendor."

RB
Rebecca B.
Ops Director · Foundation & concrete firm · 40 employees
Replaced 4 SaaS tools with one app
$1,180/mo in subscriptions eliminated

"The weekly Friday demos changed how we trust developers. We never wondered "what are they actually building?" — we saw it every week, gave feedback, and got exactly what we asked for."

AL
Amanda L.
Marketing Director · Events & conference agency · 12 employees

Names and outcomes shown with client permission. References available on request.

FREE GUIDE · 12 PAGES

The True 5-Year Cost of HubSpot vs. a Custom CRM

A side-by-side breakdown most CFOs never see — including hidden costs (integrations, add-ons, seat upgrades, training, switching costs) and a worksheet to calculate your own break-even.

Real per-seat math at 10, 25, and 50 users
Year-by-year price-hike forecast (2024 data)
Custom-build break-even calculator
Migration risk checklist
Send me the guide

One email. No follow-up unless you ask.

We never sell or share your email. Privacy

FREE DISCOVERY SESSION

Stop Renting Software.
Start Owning It.

Tell us what's not working. We'll map out what a custom solution looks like for your business — scope, timeline, and investment — in a free 30-minute call. No pitch deck, no pressure.

Free 30-minute discovery call
Walk away with a clear project scope
Honest pricing — no surprises, no upsells
Most projects launch in 6-10 weeks
From a recent client

"The discovery call alone was worth it. Terry mapped out our entire workflow problem in 20 minutes and showed us exactly where we were bleeding money on SaaS tools."

JM
Jake M.
Owner, mechanical contractor
📅 Book a Call
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For now, please email terry@salterrasite.com or call (480) 273-2273.

SalterraSALTERRASOFTWARE

Custom software development for businesses that refuse to settle.

Tempe, Arizona  ·  terry@salterrasite.com  ·  (480) 273-2273